Can I have my cake and eat it too?

Ok, well hopefully that got your attention and the answer to that is - yes and no! I'll get back to that later because what I want to say now will help you in that decision.

You know, marketing is a tricky thing. We try to get our best sales pitch across to you in the hope that you will use our business, so that we can create a living for ourselves doing (hopefully) what we are passionate about. We try to show you how you can improve your life, feel better about yourselves and be generally happier in your own skin. Personally, I like to show you my Fit Family doing their thing, and occasionally me doing mine because I feel it helps you connect with real people and to show you that this lifestyle brings many different people, from different walks of life, coming to training for different and then again, not so different reasons. Yet here we all are, doing our thing, getting results and being damn happy with our efforts :)

Fitness programs are a hard business to sell to the average person. Why? because it requires you putting in effort. It's not like going to the hairdressers where you get to sit and be pampered for an hour or two, it requires REAL effort. For people that are already in the mind set of training, marketing is a piece of cake (promise I will get back to that topic) but for those that are new to it, it's a hard sell. A lot of people got to the point of being unfit because in all honesty, well.... they are lazy. It's easier to sit on the couch after work and eat a packet of Doritos, rather then get moving to your personal training session. How's that working for you?

The other reason it is tricky is because people generally want results and they want them NOW. The problem with results is that they are people driven. Personal Trainers can provide the guidance but without the team effort, the results will be a bit hit and miss. This is why I generally say that it should start with how you feel. Exercise makes you feel better, the rest will follow but if you are starting exercise expecting to see a 6 pack next week then you will be constantly disappointed. The trouble is, and trust me I hear this all the time, people are disappointed in themselves because they have let their fitness go, they have packed on the kilos and they really want to be fitter and feel better about themselves and the answer is right in front of them but here we go again.......we require effort and that's where the enthusiasm sometimes ends.

Forgive me if I am sounding negative, but this is a blog I have wanted to write for a long time because it is real. I've been doing this gig for about 5 years now and I have heard all the excuses - heck, I even used most of them myself in my previous unhealthy life. A life where I too was miserable and lacked the enthusiasm to improve myself. So, I can tell you with all honesty that until you are truly ready to make that change, it wont happen. No one can force you. I can't and to be honest, I don't want to. I don't want to have to talk anyone into the benefits of leading a healthier lifestyle. I don't want to fill your head with unrealistic expectations only to have it come back and bite me on the backside.

So, when you are ready myself and many other personal trainers are ready and willing to help you. Until then, no, sorry you can't have your cake and eat it too and expect different results. However, I can tell you now, I eat cake because I know now that if I occasionally have a piece of cake it wont undo all my hard work but to get to where I am now, I had to make the choice of putting in the effort to get the reward. You can too!

I'm 53 years old (yes it's my super power) and have never felt better.

One day or day one! It's your choice x

The problem is, people eat the cake without doing the work and then wonder why they don't get the results!!
Do the work!! Have the cake!!

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